GENERAL POSITION SUMMARY: Provide executive leadership for the marketing and communication activities of Mount Pisgah UMC
SUPERVISES: (TITLES) Graphic Designer
Web and Social Media
3rd Party Vendors
REPORTS TO: (TITLE)
Senior Pastor/Director of Operations
EXECUTIVE LEADERSHIP DUTIES AND RESPONSIBILITIES:
As a key member of the Executive Team, provide functional expertise and thought leadership for the Marketing and Communication activities of Mount Pisgah UMC.
Embrace, support, and participate in pursuit of the vision and mission of Mount Pisgah, providing effective leadership to support change efforts.
As a member of the Executive Team, exemplify the values of the Church and partner with other staff and lay leaders to execute our core strategies; proactively promote teamwork and alignment of goals.
Adhere to appropriate Church operating procedures, benefit rules, employment, and safety policies/practices.
ESSENTIAL DUTIES AND RESPONSIBILITIES:
Lead the development of comprehensive marketing and communication strategies to support the pursuit and implementation of the vision, mission and values of the church.
Provide strategic leadership for "branding" and "messaging" consistency.
Create and implement communication strategies.
Provide creative and visionary leadership to support reinforcement of "Invite", "Connect" and "Engage" activities.
Facilitate strategic planning sessions; implement communications programs for all entities to include governance, development, and dissemination of information to internal and external individuals and entities impacted by the church.
Plan and organize communications to provide information to current attendees and the broader residential and business communities surrounding the church which reflect a positive image of the church.
Plan, direct and manage a marketing and advertising plan and the strategies, tactics and resources necessary for all church ministries and brands to achieve goals.
Develop and produce newsletters, web page, brochures, fact sheets, press releases, presentations and other appropriate media collateral to create public awareness of church activities and events. Provide creative writing and other technical assistance for a variety of collateral materials (i.e. trade show displays and audio/video scripts).
Provide functional expertise regarding effective methods of communication to a culturally- and technology-diverse audience; develop internal and external resources to facilitate multiple modes of communication; attend and participate in training opportunities and seminars relevant to this position.
Devise efficient/effective guidelines, policies and methods for the tactical implementation of marketing and communications activities.
Ensure all marketing communications are coordinated and support strategic plan objectives; develop presentations to support the ministry's current and future strategies.
Create an institutional and system-wide marketing reporting function that can track, measure and analyze performance. Oversee and provide direction for constituent analysis.
Support the production of all video elements church-wide and across all ministry entities, making sure to maintain brand integrity and strategic goals.
Support the creative process for Sunday worship services as it relates to the required collateral (ie. Videos, stage-design, graphics, etc.).
Manage the Graphic Designer in the development of a comprehensive Digital Strategy that feeds into the development of the Attraction Strategy.
Collaborate and assist various ministries/departments with public relations and information. Act as an internal consultant for presentations, public information methods and procedures to effectively communicate and engage the church and community.
Assist the ministries with development, design and maintenance of web presence and social media activities. Manage the website's (church only) content and design to ensure accuracy, consistency, quality, and relevance. Maintain and manage all administration rights for all Mount Pisgah websites, media sites and social media and assist the departmental ministries with their communication items.
Develop and manage a budget. Identify and manage internal/external resources to design, produce, and disseminate communications through various media styles. Ensure quality, service, and costs are managed to achieve organizational objectives.
Respond to inquiries either orally or in writing, and provide information for the public on services, facilities and programs. Communicate technical and creative data to the public and media. Build and foster long-term relationships with professional counterparts in other professional organizations, advocacy organizations, and other community organizations through